Pricing guide

How much does a website cost in 2026? The honest numbers.

Most pricing guides are written to hide the real answer. Here it is up front: the sticker price matters less than the monthly bleed that follows it. This guide covers both.

The four ways to buy a website

There are only four real options, and each hides its true cost in a different place. DIY builders (Wix, Squarespace) charge $16–50/month — $192–600 a year, forever, for a site you build yourself on a platform you don't own. Freelancers charge $1,000–5,000 up front, plus hosting, plus whatever their availability looks like next year. Agencies charge $35,000–60,000 for a custom build, then $200–500/month in 'maintenance' — and the contract often says they own the code. Design subscriptions run $2,500–5,000 per month with unlimited requests, which is excellent value right up until you do the annual math.

The cost nobody puts on the invoice

A $35/month builder subscription is $2,100 over five years. A $300/month agency maintenance contract is $18,000 over the same period — often more than the original build. The web industry's core business model is not building websites; it is renting them back to their owners. When you compare quotes, multiply every monthly number by 60 and add it to the sticker price. The rankings change dramatically.

What a fair flat-fee build looks like

Modern edge infrastructure (the same class of hosting used by major tech companies) has a free tier generous enough to run most business websites at genuinely $0/month — no servers, no database, unlimited bandwidth. A studio that architects for it can charge once and hand over everything: code, content, domain, admin keys. Our own pricing on that model: $2,950 for a premium 5-page site, $7,500+ for large builds with galleries and admin tooling, $15K+ for web and mobile apps. After launch: $0/month, with optional care plans if you want a team on call.

The proof it works at scale: we launched a national nonprofit's site — 2,100+ photos, an admin panel, a zero-downtime domain cutover — for $7,500 against agency quotes of $35–60K. It has cost $0/month since launch day.

Questions to ask any web vendor

Who owns the code and content when we part ways? What happens to the site if I stop paying you? What is the all-in five-year cost, including every monthly fee? Can my team update content without paying you? If a vendor squirms on any of these, you've found where the real price lives.

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